Search results for "signaling theory"

LEVERAGING CROWDSOURCING COMMUNITY TO INCREASE THE CHANCES OF WINNING CONTESTS: A SIGNALLING THEORY APPROACH

Content, cost, and context: A framework for understanding human signaling systems

2019

Humans frequently perform extravagant and seemingly costly behaviors, such as widely sharing hunted resources, erecting conspicuous monumental structures, and performing dramatic acts of religious devotion. Evolutionary anthropologists and archeologists have used signaling theory to explain the function of such displays, drawing inspiration from behavioral ecology, economics, and the social sciences. While signaling theory is broadly aimed at explaining honest communication, it has come to be strongly associated with the handicap principle, which proposes that such costly extravagance is in fact an adaptation for signal reliability. Most empirical studies of signaling theory have focused on…

Unraveling the link between managerial risk-taking and innovation: The mediating role of a risk-taking climate

2015

Scholars have proposed that taking risks in organizations is important for explaining innovation performance. Scholars traditionally have analyzed this link from two unconnected perspectives. From a managerial perspective, entrepreneurial orientation and leadership theories have been used to explain the positive relation between manager's risk-taking and innovation. On the other hand, research on creativity suggests that a risk-taking climate helps to explain the generation of novel ideas. However, there is little empirical research analyzing this link. This study examines the possibility of a connection between managerial risk-taking propensity, risk-taking climate and innovation performan…

How can I signal my quality to emerge from the crowd? A study in the crowdsourcing context

2022

Crowdsourcing contests are characterized by an intensive level of competition because of the extensive number of solvers that voluntarily self-select to participate in such contests. This study aims at understanding how solvers can signal their quality attributes through the community functionalities, i.e. the online profile and the discussion blog of the crowdsourcing platform, to improve their chances of winning crowdsourcing contests. Drawing on signaling theory, we hypothesize that signaling their skills and capabilities by crafting profiles rich in personal and professional information and by participating actively within the discussion blog by posting and commenting, solvers can influ…

Brand Alliances: a Network Perspective with application to the fashion industry

2021

A NETWORK PERSPECTIVE ON CO-BRANDING CAMPAIGNS: EVIDENCE FROM THE FASHION INDUSTRY

Co-branding strategies have attracted increasing attention in the academic community over the last decades. Previous research privileged the analysis of co-branding campaigns by studying dyadic relationships between brands. Here, we take a network view to highlight the influence of the single companies' co-branding portfolio on partnership formation. From a theoretical perspective, the studies on co-branding analyze the process through which partner brands send a "signal" to consumers. Here, instead, we propose to look at partner selection as a process in which a signal, namely, the portfolio of previous co-branding campaigns, is sent from one brand to the others. In particular, we focus on…